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The common belief is that water contained in cosmetics is capable of penetrating the skin and thus hydrating it and smoothing wrinkles. Nothing can be further from the truth! Water has no hydrating properties, and on the contrary – in case of the prolonged skin exposure to water it destroys the epidermal barrier, dries it out and dehydrates. [/ezcol_1half]
[ezcol_1half_end]The well-known example is the fact that after bathing or swimming the skin becomes drier, slack, wrinkled and inflexible. This means that despite appearances the skin is lacking… water!
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The art of skin rejuvenation is the art of the precise delivery of water to the skin and its effective retention in the epidermis. Hydroinfusion Anti-Aging Hydration increases skin hydration by up to 100%!
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WHERE DOES WATER IN THE SKIN COME FROM?
Our body gets water from the outer environment only when we eat or drink. The water content in deeper skin layers amounts to approximately 50% and is practically constant. Its level decreases proportionally to the distance to the skin surface due to the natural process of evaporation through the epidermis. In the external layer of the epidermis, the water content is already only approximately 10-13%. If it drops below this level, the skin’s condition and appearance deteriorate significantly. Wrinkles, dryness, slackness and the loss of pleasant skin tone occur. The metabolism slows down. The skin ages. According to the most recent studies, the reason for this is primarily vitamin D deficiency, without which the epidermis loses its properties as a barrier blocking the escape of water from the skin and protecting it against the aggression of the environmental factors.
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HOW DOES WATER GET INTO THE EPIDERMIS?
The natural source of water in the epidermis is not its intake from the outside, e.g. from cosmetics. This is absolutely impossible! The epidermis draws out water from deeper, perfectly hydrated skin layers.
WHY DOES WATER RETENTION IN THE EXTERNAL SKIN LAYER HAVE ANTI-AGING SIGNIFICANCE?
Only then the anti-ageing ingredients, i.e. agents stimulating collagen and elastin synthesis, can act effectively. This ensures the skin’s firmness and resilience. It is particularly important for skin over 40.
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H2O INFUSION – HOW TO CATCH AND KEEP THE WATER MOLECULES EFFECTIVELY IN THE EPIDERMIS?
In the H2O INFUSION line, the YONELLE brand applied the unusually effective, innovative WATER TRAP mechanism which allows water molecules to be trapped in the skin with no way out. It is formed from 6 different forms of hyaluronic acid and 11 bioactive ingredients. Each time the cosmetic is applied, BILLIONS OF NANODISCSTM, revolutionary carriers smaller than intercellular spaces, introduce up to the 14th layer of the epidermis the active ingredients, which under normal conditions cannot penetrate the skin. They catch the water molecules at a great depth and keep them in the epidermis.
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H2O INFUSION – HOW TO COMPENSATE VITAMIN D DEFICIENCY IN THE SKIN?
The ability to synthetise vitamin D in the skin decreases drastically with age. In addition, the use of UV filters may decrease its production by as much as 95%! The use of a vitamin D substitute that imitates its action in H2O INFUSION cosmetics, awarded a gold medal at the In-Cosmetics Asia Fair, enables the skin to create an effective barrier, ensuring the proper course of tissue regeneration and repair processes. Hydration may increase by as much as two-fold and last for a long time!
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| H2O INFUSION – INSTANT REJUVENATION OF SKIN APPEARANCE:• Superior increase in hydration level – even by 100% • Visible wrinkle reduction • Enthralling skin smoothness and freshness • Push-up effect |
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